Project: Hawaiian + art nouveau inspired branding and labels for a small-batch toffee product. The labels use Hawaiian native flowers to identify products: hibiscus for toffee, plumeria for toffee popcorn. The concept was to create a modern and up-to-date image of an old-fashion product. The art nouveau aesthetic links the vintage nature of the product, the Hawaiian flowers tie in the client's heritage, the color palette is fresh, friendly and modern.
Branding details: Conceptualization, art direction, color palette, product naming, logo, vector illustrations, custom labels – cmyk printed on rolls, gloss varnish for a subtle sheen, website and photography.